• Rugged but lightweight magnesium alloy

• X Trans CMOS 4 Imaging Sensor

• weighs in at just 465g

• 6.0 stops of image stabilisation

• New grip with front command & rear command dials

• powerful 26.1MP image sensor

A Camera that Expresses Your Mood

Great photos evoke deep emotions. Fix your eyes on the subject,
envision the story you want to tell, and use this tool to create with meaning.

 Perfect Colour to Define Your Photographic Style

A legacy in colour science is at the root of any image you set out to create. Developed from knowledge and technologies accumulated over 85 years, Fujifilm’s Film Simulations produce superb depth, saturation, and tonality that need little-to-no enhancement.

“Straight out of camera,” truly takes on new meaning with Fujifilm’s legendary colour reproduction and X-S10’s in-camera functionality. Customize any Film Simulation to make your own distinctive look by adjusting a wide range of parameters directly in-camera and modify original colours and textures to create a unique finish and define your creative style.

More Compact Means More Opportunities.

X-S10’s small, compact frame is designed to lighten the load on both your mind and your body, letting you explore your surroundings more freely and allowing you to, literally, take your photography further. It may weigh just 465g (16.4oz), but it doesn’t compromise on build quality or high-end features. The lighter load simply leaves you with more energy to make one more photo, or have more space to carry another lens, giving you a chance to take your photography to new places.

Dependable Autofocus for those Important Moments

With lightning-fast, accurate, and tenacious low-light autofocus, even the most fleeting of subjects are yours to photograph, so there’s nothing to get in the way of your creativity. Able to acquire focus in just 0.02 sec, advanced Face and Eye Detection AF means your portraits come in crystal clear and fast-moving subjects are easy to keep sharp consistently with Tracking AF. Even in dimly lit interiors or night-time scenes, there’s no stopping you. X-S10’s high-sensitivity back-illuminated sensor can operate at an amazing -7EV, picking out candlelit scenes or moonlit moments with ease.

Compose with Clarity, Even in the Dark.

Within its compact body, X-S10 is equipped with a high-performance, five-axis In-Body Image Stabilization (IBIS) unit, which provides vibration reduction for those times you need it most. This high-performance gyroscope and accelerometer help to steady camera shake, allowing for sharper images. This means you can hand-hold the camera at shutter speeds up to six times slower than normal for still images or use it to help create smooth footage in video. Additionally, X-S10’s IBIS also synchronizes with Optical Image Stabilization (OIS) system lenses to deliver powerful and reliable image stabilization performance.

Customize it to Suit Your Needs.

Offering full customization and adapting flawlessly to your style of photography, X-S10 lets you work faster, smarter, and more instinctively. Dedicated Function Settings let you recall frequently used menu items with a single push. You can also store your favorite settings to one of the mode dial’s four custom positions, allowing you to instantly switch between the most appropriate setup for the subject in your frame.

Turn Everyday Life into Dramatic Movies

With its high-resolution 4K output that is oversampled from pure 6K data, easy to use recording modes, and intuitive controls, FUJIFILM X-S10 lets you record beautifully detailed and natural-looking footage to create high-quality, professional movies. You can even switch to Full HD mode and record at 240fps, to achieve a 10x slow-motion effect for those times where every part of the action needs to be seen.