Sony presents the RX10 III with a newly-developed 25x super-telephoto zoom f2-4.4 lens covering a huge 24-600mm and a 1.0-type stacked sensor which produces 20 megapixel stills, as well as 4k/UHD video. Designed for both videographers and photographers, the RX10 III is a versatile camera for users who want to shoot fast moving, far away subjects such as sports events, concerts, or wildlife. In addition to 14fps continuous stills shooting, the RX10 III records video in 4K quality at a high bit rate in the highly efficient XAVC S format with full pixel readout and no pixel binning. It also features a number of physical upgrades which add comfort and allow for easier manual control, when compared to the previous RX10 models.