• NEW MODEL
• rechargeable battery 
• Autofocus
• Built‑in double exposure
• works with I-type and 600 film

Point, shoot, and keep: it’s that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory

Autofocus 2‑lens system

In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.

Built‑in double exposure

Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.

Self‑timer

Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.

Technical Specifications

Dimensions: 3.7 × 4.4 × 5.9 in (94 x 112.2 x 150.2 mm)
Weight: 0.95 lbs (434 grams) (without film pack)

Battery: High performance lithium-ion battery (750mAh), rechargeable via USB

Outer shell: Polycarbonate + ABS plastics

Lenses: Optical grade Polycarbonate and Acrylic lenses, coated
Shutter system: Custom design, using precision step motor for shutter

Autofocus system via 2 fixed focus zones 0.55m-1.3m, 0.6m-infinity

Focal length
Close-up (lens 1) 94.96 mm
Distance (lens 2) 102.35 mm

Field of view
41 degrees vertical, 40 degrees horizontal

Flash system
Vacuum discharge tube storage

Neck Strap and USB charging cable included